A profit dashboard you can reconcile against Amazon's own settlement

Plenty of tools will show you a profit number. The question worth asking is whether that number survives being checked against the money Amazon actually paid you.

A profit dashboard shows what an order actually leaves after Amazon fees, fulfilment, shipping and cost of goods. The figure only means something if it survives being checked against Amazon's settlement report. SellerFlow reconciles order by order against that report and publishes the deviation it measures, along with what that reconciliation does not prove.

Reconciled, not estimated

Fee percentages drift. Referral rates vary by category and by threshold. FBA fees change with size tier. A dashboard built on assumed percentages will be close most of the time and quietly wrong on exactly the products where the margin is thin.

SellerFlow reconciles order by order against Amazon's monthly transaction report. The last audit compared 14,559 orders and came out at 0.14% deviation. That number is published as measured — not rounded in our favour, and not an average of the good months.

What goes into the profit figure

• Amazon's real fees, taken from the settlement data: referral, fulfilment, closing, storage, and the adjustments that never appear in a simple percentage model.
• Cost of goods from your actual supplier invoices, not a figure typed once and forgotten.
• Real shipping cost per order, matched against the carrier invoice, so a parcel that cost more than the estimate shows up as what it cost.
• Refunds and returns, counted on the date the refund happened rather than the date of the original order, which is the only way the count and the amount describe the same set.

Honest about what is still settling

Amazon does not settle commissions immediately. A sale from yesterday has none of its fees confirmed; around two weeks later it is effectively complete. Most dashboards paper over this and present an estimate with the same confidence as a settled figure.

SellerFlow labels it. Every period tells you whether its numbers are settled, partially settled, or still estimated. A number you can trust is worth more than a number that looks finished.

Per product, not just per account

Account-level profit tells you how the month went. It does not tell you which SKU is paying for the others. SellerFlow computes margin and ROI per product with the same reconciled inputs, so the decision to reorder, reprice or drop a line is made on the real number.

Frequently asked questions

How do I know my profit numbers are right?

By reconciling them against Amazon's own settlement report rather than trusting the dashboard. That is a check on arithmetic and fee capture, not an independent audit, and we label it as what it is. The definitions, periods and limits are on the methodology page.

Why does my profit differ from what Amazon paid me?

Usually because of fees captured late or not at all, refunds and returns landing in a different period, or shipping cost that was estimated rather than taken from the carrier invoice. The gap is normally in the fee detail, not in the sale price.

Does the profit figure include shipping and cost of goods?

It should, or it is not profit. Real carrier cost enters from the invoice, and purchase cost from the supplier catalogue. Where a real cost is missing, the honest answer is to say so rather than substitute an average, because an average quietly hides the orders that lost money.

Can the profit number feed my pricing?

That is the point of computing it properly. The real cost of an order becomes the floor under its price, so the number you price against and the number you report are the same calculation rather than two that happen to agree. See the repricer.

Last updated: 2026-08-19