Setup Guide
Get SellerFlow connected to your Amazon account in 4 steps
1. Account
2. Authorize
3. Import
4. Configure
STEP 1
Create Your SellerFlow Account
Start your 14-day free trial - no credit card required.
- Go to app.sellerflow.pro/register
- Enter your email and create a password
- Verify your email address
- Choose your plan (you can change later)
Your trial starts immediately. No charge for 14 days.
STEP 2
Authorize SellerFlow in Amazon
SellerFlow connects to your Amazon seller account only through Amazon’s official
authorization flow (Selling Partner API). You never create developer apps, and you never
share your Amazon password or API keys with us.
- In the SellerFlow dashboard go to Settings > Amazon Connection
- Click Connect with Amazon — you are taken to Seller Central
- Review the permissions requested and click Confirm
- You return to SellerFlow with the connection confirmed
One-click authorization is currently completing Amazon’s app review.
We will email you as soon as it is available for your account.
You can revoke SellerFlow’s access at any time from Seller Central > Apps and Services > Manage Your Apps.
STEP 3
Import Your Listings
SellerFlow will automatically import your active listings from Amazon. This may take a few minutes depending on the number of SKUs.
- Go to Dashboard - your listings will appear automatically
- Or go to Settings > Import to trigger a manual sync
- All active listings will be imported with their current prices
- FBA and FBM products are automatically detected
You can also import from a CSV file exported from Amazon Seller Central: Reports > Inventory > Active Listings Report
What gets imported:
- Product title, ASIN, SKU, image
- Current price and inventory levels
- FBA fees (auto-calculated by Amazon)
STEP 4
Configure Your Products
For each product, set your costs and choose a repricing mode. Click the pencil icon on any product to open the configuration panel.
5.1 Set Your Costs (Required)
- Cost: Your purchase/supplier cost excluding VAT
- FBA Fee FBA or Shipping Cost FBM
- VAT %: Usually 21% in Spain (10% for some categories)
- Min Price: Your absolute minimum selling price
- Max Price: Your maximum selling price
Setting correct Min/Max prices is critical. The repricer will never go below Min or above Max.
5.2 Choose a Repricing Mode
- DISABLED - No automatic repricing, price stays fixed
- REPRICING - Follows BuyBox between your min/max
- REVIEW - AI suggests prices, you approve before applying
- AUTO - AI decides and applies automatically
- APEX - Full AI stack: market state + competitor DNA + timing
- FLOW - Best for high-volume sellers: cashflow-first repricing
Recommended for beginners: Start with REVIEW mode for a few days to see what the AI recommends, then switch to AUTO or APEX.
5.3 Recommended Starting Configuration
Hard Floor (Min Price): Cost + Fees + 3% margin minimum
Soft Floor: Cost + Fees + 6-7% margin
Target: Cost + Fees + 10-15% margin
Max Price: Cost + Fees + 20-25% margin
FAQ
Frequently Asked Questions
How often does SellerFlow update prices?
The system checks for price changes every 30 seconds and syncs with Amazon every 2 minutes.
Will my Amazon account get suspended?
SellerFlow uses the official Amazon SP-API and respects all rate limits. However, always ensure your minimum prices cover your costs and comply with Amazon pricing policies.
What is the Competitor DNA feature?
SellerFlow learns each competitor's pricing patterns over time - when they change prices, how aggressive they are, and predicts their next move. This data builds up over the first few days of use.
Can I use SellerFlow for multiple Amazon marketplaces?
Currently SellerFlow supports one marketplace per account. Multi-marketplace support is coming soon.
How do I cancel?
Go to Settings > Billing > Cancel Subscription. You can continue using the service until the end of your billing period.
I need help - who do I contact?
Email us at hello@sellerflow.pro and we will respond within 24 hours.