Review requests that run themselves, without risking the account

Asking for reviews is the easiest place to get an Amazon seller account in trouble, because the tempting version of it — a persuasive message, a nudge, a small incentive — is the version that breaks the rules.

Amazon lets sellers send one official review request per order, through its own API, with wording Amazon controls. SellerFlow sends it automatically on eligible FBA orders, with no custom message and no incentive, prioritising orders whose delivery was confirmed on time. A request sent is not a review obtained.

The official request, and nothing else

SellerFlow uses Amazon's own Solicitations API — the same Request a Review button that sits in Seller Central. Amazon writes the message, in the buyer's language, and sends it. There is no custom text, no template of ours, no incentive and no second attempt.

That is a deliberate limitation rather than a missing feature. Anything more persuasive than Amazon's own wording is a policy risk, and a suspended account costs more than any number of reviews is worth.

Timing is the part that is actually worth automating

The request itself is one API call. What decides whether it turns into a review is when it goes out — and that depends on whether the buyer has actually received the order and had a good experience with it.

Because SellerFlow already tracks your shipments and knows which deliveries were confirmed on time, review requests go out on the orders where that is true, and orders with a refund or an open issue are left alone. Asking a happy buyer is worth more than asking everyone.

It runs every day, on its own

This is not a button you remember to press. It runs daily on eligible FBA orders, keeps a record of every order already asked so nobody is contacted twice, and reports what it did.

Not a separate subscription

Review request tools are normally bought and paid for on their own, with their own login. Here it is part of the platform, which is also why it can prioritise by confirmed delivery: it is reading the same shipment data as the rest of your account, not guessing from an order date.

Frequently asked questions

Is automating review requests against Amazon policy?

Not when it uses Amazon's own request. The policy risk comes from custom messages and incentives, which is exactly what the official API does not allow you to add. Sending Amazon's own wording through Amazon's own endpoint is the same action as pressing the button in Seller Central.

How many reviews will I get from this?

Unknown, and we do not publish a figure, because the request is delivered by Amazon and the buyer decides. We can count requests sent with certainty; attributing a resulting review to a specific request is not something we can demonstrate. See methodology.

Will the same buyer be asked twice?

No. Every order already requested is recorded, so it is not contacted again. Orders with a refund or an open issue are left alone rather than asked. Amazon also enforces one request per order on its side, so even a mistake on ours would not reach the buyer twice. The record exists so the system does not waste a call and does not look like it is pestering anyone.

Why does timing matter if the message is fixed?

Because the message is the one thing you cannot change, so when it goes out is the only lever left. A request on an order that arrived on time reaches a different buyer than one on an order that arrived late.

Last updated: 2026-08-19